A senior Braze marketer, on your team.
6+ years deep in Braze. Built lifecycle programs at top tech companies. Now taking on a small number of contract, project, and advisory engagements alongside my current work.
You need senior Braze expertise.
Hiring a senior Braze marketer takes months. Agencies advise from the outside without ever touching your workspace. Meanwhile, Canvases look like spaghetti, opportunities are going untapped, ROI is unclear, deliverability is slipping and compliance is becoming a risk.
You need someone who can step into Braze, understand your stack, and start shipping. Not someone who needs six months to ramp up.
15+ years in marketing. 6+ years in Braze.
I'm an AI-first lifecycle marketer with 15+ years across B2B and B2C growth, plus 6+ years of daily, in-the-trenches work in Braze specifically. I've served as the primary Braze expert at top tech companies: global digital gifting, Australia's largest tradie marketplace, enterprise networking, and travel rewards.
Today I'm embedded at a fast-growing tech company, helping the team unlock the full potential of their database through lifecycle marketing.
- Braze AI Certified · 2025
- Braze Marketer Certification · 2021
- Anthropic Claude Code in Action · 2026
- Google Ads Certified
Flexible engagement, serious execution.
Project-Based Consulting
Scoped engagements with defined deliverables. Most common right now is a Braze audit: a structured review of your workspace that surfaces gaps, quick wins, and compliance risk. Also available for Braze implementation, migration, lifecycle program design, or Canvas build-outs.
2-12 weeks typical
Contract Embed
I join your team as a contract Braze and lifecycle marketer. Day-to-day campaign builds, Canvas automation, platform management. A senior hire without the full-time commitment.
3-12 months typical
Advisory Retainer
Ongoing senior guidance for your Braze and lifecycle team. Regular sessions, campaign reviews, and an experienced set of eyes when you need one.
Ongoing monthly
Not your typical consultant.
6+ years daily in Braze
I've spent the last six years building Braze programs at top tech companies. Canvas, Currents, integrations, Liquid. I've been in the weeds, not just in meeting rooms.
Operator, not advisor
I build the campaigns, configure the platform, wire the integrations, and make sure things actually work. Strategy without execution is just a PDF.
AI-native approach
Every program I build leverages AI, from segmentation to content to optimisation. I'm Braze AI Certified and Anthropic Claude Code Certified. It's how I work, not a bolt-on.
Selective engagements
I have limited availability, so these spots are very selective. You get a senior operator who's picked your engagement carefully, not a generalist stretched thin.
Common questions.
Contract means I embed in your team and work like a team member: daily standups, sprint cycles, the works. Consulting means I come in for a specific scope of work with defined deliverables. Both work. It depends on what you need.
Yes, 100%. I'm based in Sydney, Australia but work with teams globally. Most engagement is remote with regular video calls and async communication via Slack or Teams.
My availability is limited and I take on engagements selectively. If the timing's right, we can usually find a window within a few weeks. Let's have a chat and see where things stand.
Digital marketplaces, e-commerce, fintech, enterprise networking, and travel/hospitality. The Braze and lifecycle playbook applies broadly. What matters is understanding your customer journey and unlocking your data.
Let's discuss how I can help your team.
Whether you need a contract Braze marketer, a focused audit, or senior advice, let's have a conversation about what you're trying to achieve.
No pitch deck. Just a straight conversation about your needs.